Your brand is more than a logo, a name or a slogan — it's the entire experience your clients and prospects have with your company, product or service. It can mean instant, worldwide recognition and it's why companies like AT&T, Apple, Fedex, McDonalds and Disney have spent millions of dollars and employ legions of lawyers to perfect and protect it.
Your company's brand defines what your company stands for, the promise it makes, and the personality it conveys. And while it usually includes a logo, along with a color palette and slogan, these are only the visual elements that identify the brand. Your company's brand is conveyed with every day-to-day interaction it has with its clients or potential clients.
Your brand strategy brings your competitive positioning to life, and works to position you as a certain "something" in the mind of your prospects and customers.
Successful branding also creates "brand equity" – the amount of money that customers are willing to pay just because it's your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.
Competition today is fierce – the whole world's the stage – and everyone's scrambling to get on it. So, it takes more than a “okay” website, or an “interesting” marketing campaign, or “cookie-cutter” branding to cut through the chaos of today's market place and make an impression – let alone an impact. And with the world's communication quickly moving to mobile, it's imperative that your message can respond accordingly.
We can provide any aspect of defining and designing your brand from analysis through its design and application, which would include brand positioning, reputation management and marketing plans. The following will give you an idea of the range of the services we will be pleased to provide.
Brand Analysis |
Brand Creation | Brand Identity |
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Brand Experience Audit |
Company Product Name |
Logo Design |
Communication Audit |
Slogan | Identity Standards Guide |
Marketing Positioning |
Position Mission Statement |
Graphics Topography |
Collateral Design |
Packaging Design |
Internet Design |
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Stationery | Product Packaging | Website |
Newsletter | Labels | |
Annual Report |
Wrappers | Online Marketng Materials |
Catalog | Blog | |
Marketing Materials | Botles | |
Presentations | Banners | |
Signage |