Your brand is more than a logo, a name or a slogan — it's the entire experience your clients and prospects have with your company, product or service. It can mean instant, worldwide recognition and it's why companies like AT&T, Apple, Fedex, McDonalds and Disney have spent millions of dollars and employ legions of lawyers to perfect and protect it.
Your company's brand defines what your company stands for, the promise it makes, and the personality it conveys. And while it usually includes a logo, along with a color palette and slogan, these are only the visual elements that identify the brand. Your company's brand is conveyed with every day-to-day interaction it has with its clients or potential clients.
Your brand strategy brings your competitive positioning to life, and works to position you as a certain "something" in the mind of your prospects and customers.
Successful branding also creates "brand equity" – the amount of money that customers are willing to pay just because it's your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.
Competition today is fierce – the whole world's the stage – and everyone's scrambling to get on it. So, it takes more than a “okay” website, or an “interesting” marketing campaign, or “cookie-cutter” branding to cut through the chaos of today's market place and make an impression – let alone an impact. And with the world's communication quickly moving to mobile, it's imperative that your message can respond accordingly.
We can provide any aspect of defining and designing your brand from analysis through its design and application, which would include brand positioning, reputation management and marketing plans. The following will give you an idea of the range of the services we will be pleased to provide.
I hired Bolen to design my website when I first met him and saw his work. He is extremely knowledgeable and listens to his clients – what they want and what they want to say. He is imaginative, creative, patient and caring. He designs a custom website that reflects the personality of his client. In short – Hire Bolen High to capture you and your business.
Working with Bolen on my website couplestherapistla.com was so pleasurable because he really took the time to get to know who I am and what I offer, and he came up with a site that reflects that, while still sharing his feedback on what "works". It is refreshing to do business with someone who is personable and interested in who the client is. He really cares about his work, and that passion shows
When I met Bolen High I knew I had found my webdesigner. After years of false starts and disappointments, finally, here was the expert who knew what I needed and wanted in my website. Working with Bolen was (and continues to be) the perfect match for me. He is like a doting "godfather" to each project because he wants the best for his clients. I cannot recommend him High-ly enough. Get it? Got it? Good!
Brilliant, absolutely brilliant! Bolen has redone my website, optimized my social networking and used his SEO skills to get my website on the 1st page of Google in multiple categories. He also produces my newsletters and blogs for me. I wouldn't be where I am with out his knowledge and keen eye. He is the best.
Bolen comes at web design from a very different perspective than most designers. His first job is to gain a core understanding of his client's business and the purpose of their website. His services cover every aspect of the development process and he provides a professional opinion that requires a deep understanding of the "who, what, where, when and why" of his client's business.
My firm retained High Arte to assist us with a new branding campaign, including a new logo, letterhead, business cards and the like. Throughout the process, Bolen High listen to my ideas and concerns and was very responsive. He presented me with different ideas and options and help me hone in on what best communicated our branding message. We are very pleased with the final product and have received many positive comments.