60th anniversary logo design
If a picture is worth a thousand words, then your branding and marketing materials speak volumes about you and your company. And as a first impression is often a lasting one, the choices made in designing these materials will not only define your company, they're what people will most often remember.
In an age of "instant" communication five seconds is usually all you've got to catch the eye of the beholder and convince that individual to invest the time necessary to learn more about you.
Therefore, before a website, a newsletter, a blog, a logo, a poster, a brochure, a book cover or a marketing campaign is designed, we like to get to know you, your company, your products and services, your clients and your competition because, if we don't, time will not be on your side.
The expression of a company's brand flows through its corporate communications. It is a set of activities involved in managing and orchestrating all internal and external communications. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public.
Corporate communications help organizations explain their mission, combining its many visions and values into a cohesive message. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization.
High Arte can help develop, hone, expand or exploit your corporate identity through the methods and tactics of management communication, marketing communication, and organizational communication.
To discover how we might help you in these areas, please give us a call at 323.656.6517.
Why does your website need video? Because video has become our common means of communication – we know it, we're conditioned to it, and we live in an age of visual communication.
In addition, countless studies have shown that video on a site's landing page captures the attention of a visitor far more effectively than a static landing page and substantially increases conversion rate.
Not to mention, a 60-second video can quickly describe what you do, or who you are, or what products or services you provide far more succinctly and effectively than a thousand words. And, if you're a professional, it immediately introduces a potential client to you as a person.
Video is the communication currency of the 21st Century and should be an essential ingredient of any website and Internet marketing campaign.
A marketing strategy flows from market research and focuses on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, the focus then moves to how to best implement that chosen strategy.
A marketing strategy is composed of several interrelated components called the marketing mix: The marketing mix consists of answers to a series of product and customer related questions based on data derived from customer interviews or targeted questionnaires.
Solid marketing strategy is the foundation of a well-written marketing plan.
While the design is always the first impression, the "words" are what clearly defines the who, what, where, when and why of brand's existence. Together, they convey your story and when equally matched, your story will not only engage but will inspire confidence and action.
Whether it's digital or print, a full scale marketing campaign, website, brochure, or newsletter, we can either write it from scratch or edit your copy to make sure it conveys your company's brand AND tells your story.
The rumor that "Print Is Dead" is anything but true. Print advertising is still a viable marketing medium. While the market has changed, if given the right circumstance, the right product or service and the right delivery system, it can still capture people's attention and be an effective way to reach customers and promote your business.
One reason that print ads still work in the age of the Internet, is that they convey a level of professionalism that isn't always evident in an online environment. People also look at advertising differently when it is printed than when viewed online. In fact, we human beings remember less than 10% of what we read but more than 50% of what we see. We have been hot-wired since the Stone Age to recognize and remember images, which is one reason video has become so important.
Print marketing tends to target a very specific audience, which means your ad should reach those people who are more likely to be interested in your products and services. When it comes to magazines, you are placing your promotional materials in front of people interested enough in that specific topic to purchase a magazine devoted to it.
Should you be wondering whether print advertising would be an effective expansion of your marketing plan, please contact us at 323-656-6517 and we'll be happy to discuss the ways it might be useful given your business. It's also important to remember that using a wide variety of marketing strategies on a variety of channels helps promote your company, which in turn drives up sales—which is the whole goal of having a stellar marketing plan.
Your website and marketing materials may be brilliantly designed but if they're lacking in one essential ingredient – eye-catching photography – the result may be less than stellar.
In the world of the iPhone and the instant camera, anyone can take a picture, but it doesn't mean that anyone's pictures are the best at communicating who anyone is or what anyone does. A picture that's actually worth a thousand words is usually the product of a professional photographer.
In addition, the demands of print and the demands of the Web are very different, not only in terms of a photograph's file size (large, 240-300ppi for print and small, 72 ppi, for the Web) but in the use of composition, color and light. We suggest that before anyone spends a dime on designing anything, they make sure they have the photographs or the photographer that will truly communicate their vision.
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