If a picture is worth a thousand words, then your branding and marketing materials speak volumes about you and your company. And as a first impression is often a lasting one, the choices made in designing these materials will not only define your company, they're what people will most often remember.
In an age of "instant" communication five seconds is usually all you've got to catch the eye of the beholder and convince that individual to invest the time necessary to learn more about you.
Therefore, before a website, a newsletter, a blog, a logo, a poster, a brochure, a book cover or a marketing campaign is designed, we like to get to know you, your company, your products and services, your clients and your competition because, if we don't, time will not be on your side.
Why does your website need video? Because video has become our common means of communication – we know it, we're conditioned to it, and we live in an age of visual communication.
In addition, countless studies have shown that video on a site's landing page captures the attention of a visitor far more effectively than a static landing page and substantially increases conversion rate.
Not to mention, a 60-second video can quickly describe what you do, or who you are, or what products or services you provide far more succinctly and effectively than a thousand words. And, if you're a professional, it immediately introduces a potential client to you as a person.
Video is the communication currency of the 21st Century and should be an essential ingredient of any website and Internet marketing campaign.
Your website and marketing materials may be brilliantly designed but if they're lacking in one essential ingredient – eye-catching photography – the result may be less than stellar.
In the world of the iPhone and the instant camera, anyone can take a picture, but it doesn't mean that anyone's pictures are the best at communicating who anyone is or what anyone does. A picture that's actually worth a thousand words is usually the product of a professional photographer.
In addition, the demands of print and the demands of the Web are very different, not only in terms of a photograph's file size (large, 240-300ppi for print and small, 72 ppi, for the Web) but in the use of composition, color and light. We suggest that before anyone spends a dime on designing anything, they make sure they have the photographs or the photographer that will truly communicate their vision.
While the design is always the first impression, the "words" are what clearly defines the who, what, where, when and why of brand's existence. Together, they convey your story and when equally matched, your story will not only engage but will inspire confidence and action.
Whether it's digital or print, a full scale marketing campaign, website, blog, brochure, or newsletter, we can either write it from scratch or edit your copy to make sure it conveys your company's brand AND tells your story.