Background: Tashman Home Center has been a fixture in West Hollywood for over 50 years. It provides it and the neighboring communities, including Hollywood, Beverly Hills and Los Angeles, with high quality products and services – everything a contractor, building manager or home owner might need.
Objective: To bring the company into the 21st century with regard to its structure, brand and markeitng and communication materials.
Process: We redefined Tahsman's brand by dividing the Home Center into three divisions: Windows & Doors, Screens & Glass and Hardware. Using existing design elements, we created logos for the Home Center and its three divisions. This not only gave the company a new, clean and clearly identifiable look, it visually clarified the scope of its products and services.
We subsequently designed a new website to reflect this new, contemporary look and are in the process of redesigning all of their marketing and communication materials, including the front of the store.
Services Provided: Branding, Logo and Graphic Design, Concept, Copy, Newsletter, Blog, Print Advertising, using Photoshop, Illustrator, InDesign, Dreamweaver, HTML and WordPress.