Revolutions of the Wheel
Background: Revolutions of the Wheel is a five-part documentary film focusing on the evolution of American ceramics from 19th Century functional and decorative ware to 20th Century fine art.
Objective: This five-part series was released in 1996 and had been out of the marketplace for several years. The objective was to re-brand and re-launch the series, which would include a study guide to help educators in preparing for the films presentation.
Its marketing was to be via direct mail and email to educational institutions, ceramic studios and museums in the U.S. and Canada, along with SEO and sumbissions to video galleries such as YouTube. The new website would include clips of the five films, a description of each film's focus, the artists involved, film reviews and an introductory video that highlights the series.
Services Provided: Research, Concept, Copy, Photoshop Images, Flash/Video Presentation, Website Design & Development, Brochure and DVD Cover design, SEO and SMM
View The Website or View Marketing Materials
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