Public Relations

It's All In The "Pitch"

Did you know that a publicist pitched most of the stories you see about a business or product on TV, in newspapers and magazines, or online publications and blogs? The media can't find you without one!

High Arte excels in channeling business products, services or messages through the media into the mainstream by strategizing with clients to develop stellar press materials to attract media attention. From start to finish, we supply the creativity, expertise and media relationships to obtain coverage in print and online press, television and radio.

Think about it. It would cost 10s of thousands of dollars to place an ad in TIME, but you don't have to pay the magazine a cent if you or your business is featured in an article; simply, it generates instant credibility compared to an ad that people know you paid for!

PR Track Record

While no publicist should ever "promise" to get you media exposure – and if they do, run – we stand by our PR track record! As you will note by the following, a short sampling of media results we've obtained for a wide range of small businesses and individuals.

Dr. Lawrence S. Moy, Dermatologist and Chief of Dermatology at UCLA/Harbor Medical Center: initiated and designed a PR program about this Manhattan Beach, CA doctor's invention of a number of skin care products, including Striae stretch mark cream. Media results include articles in Vogue, Ladies Home Journal, Redbook, Elle, In Style and numerous other mainstream beauty magazines, over a 12-month period, increasing product sales of 48% through steady publicity.

Beyond Physical Therapy, a fitness and Pilates studio in Marina del Rey, CA: created a press release with a topical "hook" and pitched Los Angeles local media (TV and print), resulting in a KABC7 featured health segment on Eyewitness News about "senior fitness on a fixed income." Click Here to see segment.

Bret Harrison, Plumber: Created a press release with a "local interest" angle about a plumber doing good for the city of Santa Monica, resulting in an LA Times article on the front page of the Real Estate Section (as well other newspapers in the Santa Monica area), and live client radio interviews. As a result of client's media coverage for this "one time" media pitch," his business increased 30% in less than a month.

Todd J. Rainey, CEO of World Class Financial: Created a media program to promote client's business and book, "Money Talk, a gay and lesbian's guide to financial success." Articles about his book, or by-lined articles by him (penned by our PR expert), appeared in numerous gay and lesbian publications and in online magazines. Book sales skyrocketed nationally within the gay community, and Mr. Rainey's business enjoyed increased clientele by 60%.

Robert Kotler, MD, cosmetic surgeon in private practice and on the faculty at UCLA Medical School: Created a media relations program to promote his name as a prominent plastic surgeon and his book, "Secrets of a Beverly Hills Cosmetic Surgeon, an expert's guide to safe, successful surgery." Dr. Kotler was not only pleased with the press results (Vogue and In Style magazines to name just two) and a Los Angeles Times book review, he became much more prominent as a surgeon. No #s are available as to an increase in his business.

Employers Group, a California human resources non-profit association: over a two-year media relations program, we obtained numerous articles in various HR trade publications, both in print and online, as well as topical stories of interest for local TV and radio about the unemployment crisis.

National Veterans Foundation, Shad Meshad: via a one-year public relations program for this Vietnam veterans support organization, obtained media results in local print media, including the South Bay area Daily Breeze newspaper, Los Angeles Times, and the Hermosa Beach Easy Reader.