Photography

The Essential Ingredient

Your website and marketing materials may be brilliantly designed but if they're lacking in one essential ingredient – eye-catching photography – the result may be less than stellar.

In the world of the iPhone and instant camera, anyone can take a picture, but it doesn't mean that anyone's pictures are the best at communicating who anyone is or what anyone does. A picture that's actually worth a thousand words is usually the product of a professional photographer.

In addition, the demands of print and the demands of the Internet are very different, not only in terms of a photograph's file size (large, 240-300ppi for print and small, 72 ppi, for the web) but in the use of composition, color and light. We suggest that before anyone spends a dime on designing anything, they make sure they have the photographs or the photographer that will be able to communicate their vision.

Finding The Right Shooter

We can recommend a number of professional photographers that can photograph anything you can think of. However, just because a "table top" photographer does brilliant product shots doesn't mean that he or she will be the best photographer to shoot residential and commercial real estate.

We can provide a list of recommended photographers, based on the client's particular need, or work with them in selecting the right photographer and overseeing the shoot and all post production work.

But regardless of how the final product is achieved, high quality photographs are an essential investment every business owner should be prepared to make. And once they're done, they can be used and reused over and over again in ever imaginable medium.

Stock Photography

There are dozens of stock photography companies providing every imaginable image on a royalty free basis. We can research these companies and once the image is selected and purchased it can be used on all your marketing materials and Internet applications.