Creative Services

Custom Website Design & Development

Building a website is much like building a building, the success of its design depends on a clear understanding of its purposes. Therefore, every aspect of your website's design and development needs to be carefully thought out, because you and your company will be known by those decisions.

HTML — WordPress — Business Catalyst

Platform Choice

Should your website be designed or re-designed using HTML (the Web stardard for website design) or WordPress (a Web-based software that allows clients to update content themselves) or Business Catalyst (Adobe's premiere e-commerce business platform)?

A clear understanding of what your needs are and what each platform provides is important. HTML websites speak for themselves since the bulk of the Internet's websites are built using it. To learn more about the two alternatives, please see our pages on WordPress and Business Catalyst.

Graphic Design

Why Design?

If a picture' is worth a thousand words, then your branding and marketing materials speak volumes about you and your company. And as a first impression is often a lasting one, the choices made in designing these materials not only defines your company, they're what people most often remember.

In an age of "instant" communication a few seconds is usually all you've got to catch the eye of the beholder and convince it to invest the time necessary to learn more about you.

Therefore, before a logo or a brochure is ever designed, we like to get to know you, your company, your products and services, your clients and your competition because, if we don't, time will not be on your side.

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Brand Development

Instant Identification

A face identifies a person just like an image — a logo or a brand identifies a company. It can mean instant, worldwide recognition and it is why companies like AT&T, Apple, Fedex, McDonalds and Disney have spent millions of dollars and employed legions of attorneys on perfecting and protecting it.

A company's logo and the brand that flows from it are an entity's public face. Unfortunately, most people perceive a logo as just an "interesting" way of presenting their company's name — "a cool font and a couple of do-dads" — but it could and should be so much more.

Your brand is, for better or worse, how the world identifies you and in a age of instant visual communication, the quality and clarity of it has never been more important.

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Copywriting & Editorial Services

The "Write" Copy

While a picture may be worth a thousand words, and a Web site brilliatnly designed, if the words that define who you are and what you do fall flat, have no energy or personality, your message may never reach your reader.

Just as design is the first impression people will have about your company, the "words" are the follow up that clearly defines the who, what, where, when and why of your existence!

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Video & Media Production

Why Video?

Why does your website need video? Because video (i.e., television) is our common means of communication – we know it, we're conditioned to it, and we live in an age of visual communication.

In addition, countless studies have shown that video on a site's landing page captures the attention of a visitor far more effectively than a static landing page and substantially increases conversion rate.

Not to mention, a 60-second video can quickly describe what you do, or who you are, or what products or services you provide far more succinctly and effectively than a thousand words. And, if you're a professional, it immediately introduces a potential client to you as a person.

Video is the communication currency of the 21st Century and should be an essential ingredient of any website and Internet marketing campaign.

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Flash Development

Shake, Rattle & Roll

Flash Animation is what puts the "fun" in functional. It's what makes websites and video games dynamic and interactive but it is also what causes websites, pages and presentations to take for.............ever to load. It also doesn't provide search engines with much information so Flash websites are a lot harder to optimize that those that are HTML It is also not supported on the Apple iPhone and IPad, so the use of Flash should be discretionary not mandatory.

But that's not to say that Flash doesn't have its place because Flash does enhance the end user's experience, utilizing sound, motion and graphics. But like any tool in a tool box it needs to be used judiciously and creatively, exploiting its strengths and minimizing its weaknesses.

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Photography

The Essential Ingrediant

Your website and marketing materials may be brilliantly designed but if they're lacking in one essential ingrediant – eye-catching photograpy – the result may be less than stellar.

In the world of the iPhone and instant camera, anyone can take a picture, but it doesn't mean that anyone's pictures are the best at communicating who anyone is or what anyone does. A picture that's actually worth a thousand words is usually the product of a professional photographer.

In addiiton, the demands of print and the demands of the Web are very different, not only in terms of a photograph's file size (large, 240-300ppi for print and small, 72 ppi, for the Web) but in the use of composition, color and light. We suggest that before anyone spends a dime on designing anything, they make sure they have the photographs or the photographer that will truly communicate their vision.

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