Email Marketing
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Main Features of Email Marketing
• Both individual and loyalty based campaigns
• For the first time go beyond open rates and bounces reporting and see what actions customer take
• Integrated customer database that grows as customers subscribe or interact with your website
• Use the Customer Report Generator to dice and slice your customer database for better targeting and results
• Systems to increase email deliverability and reducing spam |
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Email Marketing
• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• HTML or Text Emails (HTML emails contain text version also)
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing |
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Integrated Customer Database
• Grow your customer databased every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service.
• Use loyalty campaigns to automate communication around these key events on a one-on-one basis
• Customize and extend the Customer Database to suit your business. |
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Lists
• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any Web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list |
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Email Marketing Reporting
• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis
• See Example Of Report |
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Email Deliverability & Spam Control
• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification |
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