Adobe Business Catalyst

eCommerce Marketing Features

	Main Features of eCommerce • Sell real products or e-Products • Give individualized discounts to any customer for any catalogue • Integrated customer database that grows as customers buy or interact with your online shop • Inventory Control • Cross and upsell features • Multi-currency support • Sell Gift Vouchers • SEO integration into Google, Yahoo and Windows Live • Sophisticated ready-to-go reporting • Limitless customizability
	Integrated Customer Database • Keep a history of all past customer purchases • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer • Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas • Setup reoccurring orders and payments. Automatically emails invoices to customers • Customize and extend the Customer Database to suit your business
	Catalogues & Products • Setup an unlimited number of Catalogues & Products • Set Release and Expiry on any Catalogue or Product • Sell e-Products. Limit how many times and where they can be downloaded from • Set product weight / volume for any product to control the shipping options that are displayed • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails • Use Buy and/or Get-a-Quote option for checkout. Buy option will force customer to pay for goods. • Make any catalogue secure • Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers • Configure the order in which catalogues or products are ordered (put popular products first) • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99. • Collect customer comments on any product • System utilizes Ajax technology for better customer experience
	Bookings • Allow customers to book into events • Automatically manage capacity • Use inbuilt follow-ups framework to remind attendees of upcoming events • Collect payments with bookings • Customize the landing page customers see after booking • Customize auto responder email sent to customers after they make a booking • Sophisticated customer report generator to allow to generate and save booking-related reports
	Easier management of your Online Shop • For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file • Export your entire product catalogue in one click. Make changes and re-import • Or use web-based interface to manage your online shop
	Website Reporting • Sophisticated e-commerce reporting framework • Sophisticated customer reporting framework • Track sales and payments • Track abandon rates and where customers abandon in online shop • Report on top Catalogues and Products, by amount or quantity sold • Report on Shipping Options and popularity • Report on Discount Codes and redemption • Detailed visitors reporting including new vs. returning, location, IP address, Spy Lens and more • Geo-location reporting. • Track usage for any catalogue on an aggregate basis • Track usage for any product on an aggregate basis • Save any report and run later • Export any report to Microsoft Excel for further analysis
	Customize your Online Shop • Limitless customizability of the online shop and the checkout process • Limitless customizability of invoice / quotes emailed to customers
	Inventory Control & Drop Shipping • Complete inventory control. Optionally hide products from shop if out of stock • Allow any out-of-stock product to be pre-ordered • Set re-order threshold and be notified when product stock level falls below a certain quantity • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders
	Upsell, Cross sell and Product Grouping • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit. • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender
	Affiliate Programs • Setup any number of Affiliate Programs • Report across an Affiliate Program or measure an individual affiliate's performance • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc. • Easily email Affiliate Program details to subscribers of an Affiliate Program
	Gift Vouchers • Create any number of Gift Vouchers with any dollar value • Gift Vouchers can be redeemed to buy products in your online shop