Potential customers find businesses (like yours) through the search engines. The process of educating search engines about you business is called Search Engine Optimization or SEO and it's a multi-faceted, complex process involving on-page and off-page tactics. The various tactics employed are designed to inform the search engines that your website is important because:
A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.
Our team of SEO consultants have years of experience in best-practice search engine optimization and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings.
SEO is the most cost-effective method of generating sustainable traffic to your website. Unlike pay per click (PPC), where you need to pay for each click in order to bring potential clients to your website, SEO is completely free and will last as long as you continue to provide the search engines with new information. To properly optimize a website is no easy task and requires a long-term commitment. It should be considered a long-term and on-going business strategy and investment. However, once it's accomplished, it can have a lasting impact on your website's traffic and your business bottom-line.
If this sounds complicated, it is. That's why SEO is a business and why we're here to help.
We'll be happy to discuss what's involved in search engine optimization in Los Angeles (location is very important), but it makes far more sense to do it knowing the particulars of your situation rather than our going into great detail about key words, spiders, inbound links, meta tags, conversion strategy and the significance of blogs.