Adobe Business Catalyst Websites

Email Marketing

  • Main Features of Email Marketing

    • Both individual and loyalty based campaigns
    • For the first time go beyond open rates and bounces reporting and see what actions customer take
    • Integrated customer database that grows as customers subscribe or interact with your website
    • Use the Customer Report Generator to dice and slice your customer database for better targeting and results
    • Systems to increase email deliverability and reducing spam
  • Email Marketing

    • Send One-Off Emails
    • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
    • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
    • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
    • HTML or Text Emails (HTML emails contain text version also)
    • Send a campaign to any customer group or your entire customer database
    • Preview your campaigns by emailing it to yourself or any one else before finalizing
  • Integrated Customer Database

    • Grow your customer databased every time your customers subscribe or interact with your website
    • Centrally manage your customer's campaign subscriptions
    • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
    • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service.
    • Use loyalty campaigns to automate communication around these key events on a one-on-one basis
    • Customize and extend the Customer Database to suit your business.
  • Lists

    • Create unlimited number of lists for better targeting and results
    • Use customer report generator to dice and slice your customer database
    • Easily add a subscription box to any Web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
    • Customize the landing page customers see after subscribing to your list
    • Customize auto responder email sent to new subscribers after they subscribe
    • Double opt-in mechanism
    • Be notified via email every time a customer subscribes to a list
  • Email Marketing Reporting

    • Track Open Rate of HTML emails
    • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
    • For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth
    • Track bounce rates
    • Track customer un-subscribes from your campaigns
    • Live Feed
    • Sophisticated customer reporting framework
    • Filter on any system or custom field
    • Save any report and run later
    • Export any report to Microsoft Excel for further analysis
  • Email Deliverability & Spam Control

    • Double Opt-In mechanism
    • Unsubscribe link on all newsletters
    • From email address verification