Adobe Business Catalyst Websites

eCommerce Features

  • Main Features of eCommerce

    • Sell real products or e-Products
    • Give individualized discounts to any customer for any catalogue
    • Integrated customer database that grows as customers buy or interact with your online shop
    • Inventory Control
    • Cross and upsell features
    • Multi-currency support
    • Sell Gift Vouchers
    • SEO integration into Google, Yahoo and Windows Live
    • Sophisticated ready-to-go reporting
    • Limitless customizability
    • Sophisticated ready-to-go reporting
  • Integrated Customer Database

    • Keep a history of all past customer purchases
    • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer
    • Allow customers to view their past orders and even re-download any e-Products previously purchases via secure "member only" areas
    • Setup reoccurring orders and payments. Automatically emails invoices to customers
    • Customize and extend the Customer Database to suit your business
  • Catalogs & Products

    • Setup an unlimited number of Catalogs & Products
    • Set Release and Expiry on any Catalogue or Product
    • Sell e-Products. Limit how many times and where they can be downloaded from
    • Set product weight / volume for any product to control the shipping options that are displayed
    • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
    • Use Buy and/or Get-a-Quote option for checkout. Buy option will force customer to pay for goods.
    • Make any catalogue secure
    • Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers
    • Configure the order in which catalogs or products are ordered (put popular products first)
    • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
    • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
    • Collect customer comments on any product
    • System utilizes Ajax technology for better customer experience
  • Bookings

    • Allow customers to book into events
    • Automatically manage capacity
    • Use inbuilt follow-ups framework to remind attendees of upcoming events
    • Collect payments with bookings
    • Customize the landing page customers see after booking
    • Customize auto responder email sent to customers after they make a booking
    • Sophisticated customer report generator to allow to generate and save booking-related reports
  • Easier management of your Online Shop

    • For faster management use Import feature to manage your entire online shop including products, pricing, catalogs, grouping, inventory control and more from a single Excel file
    • Export your entire product catalogue in one click. Make changes and re-import
    • Or use web-based interface to manage your online shop
  • Website Reporting/Analytics

    • Sophisticated e-commerce reporting framework
    • Sophisticated customer reporting framework
    • Track sales and payments
    • Track abandon rates and where customers abandon in online shop
    • Report on top Catalogs and Products, by amount or quantity sold
    • Report on Shipping Options and popularity
    • Report on Discount Codes and redemption
    • Detailed visitors reporting including new vs. returning, location, IP address, Spy Lens and more
    • Geo-location reporting.
    • Track usage for any catalogue on an aggregate basis
    • Track usage for any product on an aggregate basis
    • Save any report and run later
    • Export any report to Microsoft Excel for further analysis
  • Customize your Online Shop

    • Limitless customizability of the online shop and the checkout process
    • Limitless customizability of invoice / quotes emailed to customers
  • Inventory Control & Drop Shipping

    • Complete inventory control. Optionally hide products from shop if out of stock
    • Allow any out-of-stock product to be pre-ordered
    • Set re-order threshold and be notified when product stock level falls below a certain quantity
    • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders
  • Up sell, Cross sell and Product Grouping

    • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
    • Increase sales using Cross/Up sell by relating products together. E.g. relate cell phone with charger and car kit.
    • Display related products separately or as check boxes so the customer can add them to cart at the same time as buying the main product
    • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender
  • Affiliate Programs

    • Setup any number of Affiliate Programs
    • Report across an Affiliate Program or measure an individual affiliate's performance
    • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), inquiries made etc.
    • Easily email Affiliate Program details to subscribers of an Affiliate Program
  • Gift Vouchers

    • Create any number of Gift Vouchers with any dollar value
    • Gift Vouchers can be redeemed to buy products in your online shop