Branding, Marketing, Graphic & Web Design

View Our Work

Brilliant, absolutely brilliant!

Bolen has redone my website, optimized my social networking and used his SEO skills to get my website on the 1st page of Google in at least 12 categories.

He also produces my newsletters and blogs for me. I wouldn't be where I am with out his knowledge and keen eye.

He is the best!

Eva Knoppel
Garden Of Eva Landscape Design

Client Testimonials

Graphic Design

Why Design?

If a picture's worth a thousand words, then your branding and marketing materials speak volumes about you and your company. And as a first impression is often a lasting one, the choices made in designing these materials not only defines your company, they're what people most often remember.

In an age of "instant" communication a few seconds is usually all you get to catch the eye of the beholder and convince it to invest the time necessary to learn more about you.

Therefore, before a logo or a brochure is ever designed, we like to get to know you, your company, your products and services, your clients and your competition because, if we don't, time will not be on your side.

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Copywriting & Editorial Services

The "Write" Copy

While a picture may be worth a thousand words, and a Web site brilliantly designed, if the words that define who you are and what you do fall flat – have no energy or personality – your message may never reach your reader.

Just as design is the first impression people will have about your company, the "words" are are the follow up that clearly defines the who, what, where, when and why of your existence!

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Video & Media Production

Why Video?

Why does your website need video? Because video (i.e., television) is our common means of communication – we know it, we're conditioned to it, and we live in an age of visual communication.

In addition, countless studies have shown that video on a site's landing page captures the attention of a visitor far more effectively than a static landing page and substantially increases conversion rate.

Video is the communication currency of the 21st Century and should be an essential ingredient of any website and Internet marketing campaign.

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Flash Development

Shake, Rattle & Roll

Flash Animation is what puts the "fun" in functional.

It's what makes websites and video games dynamic and interactive but it is also what causes websites, pages and presentations to take for.............ever to load. It also doesn't provide search engines with much information so Flash websites are a lot harder to optimize that those that are HTML.

But that's not to say that Flash doesn't have its place because it does enhance the end user's experience, utilizing sound, motion and graphics. But like any tool in a tool box it needs to be used judiciously and creatively, exploiting its strengths and minimizing its weaknesses.

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Photography

The Essential Ingrediant

Your website and marketing materials may be brilliantly designed but if they're lacking in one essential ingredient – eye-catching photograph – the result may be less than stellar.

In addition, the demands of print and the demands of the Internet are very different, not only in terms of a photograph's file size (large, 240-300ppi for print and small, 72 ppi, for the web) but in the use of composition, color and light.

We suggest that before anyone spends a dime on designing anything, they make sure they have the photographs or the photographer that will truly communicate their vision.

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Building a website is much like building a building, the success of its design depends on a clear understanding of its purposes. Therefore, every aspect of your website's design and development needs to be carefully thought out, because you and your company will be known by those decisions.

HTML — WordPress — Business Catalyst

Platform Choice

Should your website be designed or re-designed using HTML (the Web standard for website design) or WordPress (a Web-based software that allows clients to update content themselves) or Business Catalyst (Adobe's premiere e-commerce business platform)?

A clear understanding of what your needs are and what each platform provides is important. HTML websites speak for themselves since the bulk of the Internet's websites are built using it. To learn more about the two alternatives, please see our pages on WordPress and Business Catalyst.

Our Custom Design Process

The following is how we custom design and construct every website regardless of its size or complexity:

Research – Examine every aspect and element that will populate the site and how it's to be viewed (Internet, hand-held, down-load). Research how other comparable businesses are being represented.

Plan – Based on the research, create an over-all plan or "site map" defining the element's priorities and relationships.

Select – Review with client all available design and technical elements (imbedded video, Business Catalyst, inter activity, Flash animation, modules and navigation, e-mail and blog linkage, Internet analytics) and decide on their deployment.

Design – Create a mock-up of the site's design for client approval.

Construct – Begin construction with client approval and when all elements (copy, images, video, etc.) are on hand.

Deploy – Up-load site, test and make any necessary adjustments.

Maintain – Maintain and update site, if requested and contracted by client.

Our Commitment

Regardless of your size, complexity or the scope of your needs, we're committed to creating an on-line presence that is a unique, powerful Web experience – that communicates to the world in a clear, effective and compelling manner who you are and what you do.

Strategic Marketing

“The Whole Is The Sum Of Its Parts!”

This simple statement is the essence of what we call "Strategic Marketing." For every company or entity is defined by the "sum of its parts."

We believe in and work to create an entity that is an integrated whole; so that every expression of who you are – who your company is – whether it's corporate branding, an advertising mailer or the creation of an online business – conveys your company's unique identity.

It's that identity that separates you from your competition, helps position you in the marketplace and builds brand recognition.

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Social Media Marketing (SMM)

Facebook, Twitter, YouTube, Digg, StumbleUpon, MySpace, LInkedIn and many others are transforming the world of advertising and marketing both on and off the Web.

But are they really? And, if so … how? And how do they work? And which one's right for your business? And are the people you're trying to reach actually using them?

So many companies – so many questions – in what has become an ever-evolving social media maze. What's a company to do?

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Search Engine Optimization (SEO)

What Is it And How Does It Work?

It doesn't matter how brilliant or beautiful or informative your website may be, if the only way people can locate it is to type in its Web address or search for it by name, it doesn't exist for the millions of people searching the Internet.

Now this may be fine for some businesses, but if your website is an online business or you need folks to find you when they're searching for a product or service, then it becomes essential that the search engines know of your existence.

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Public Relations

It's All In The "Pitch"

Did you know that a publicist pitched most of the stories you see about a business or product or an individual on TV, in newspapers, magazines, or online publications and blogs? The media can't find you without one!

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Email & Direct-Mail Marketing

Email Marketing

Even with all the hoopla over Internet marketing, email continues to be the least expensive but most effective way of building a highly focused and targeted marketing campaign.

When implemented effectively, email marketing can achieve a phenomenal return on investment. Whether it's a product you're selling or a brand whose market you wish to expand, a campaign using a targeted list and a series of well-focused and designed emails can be remarkably successful.

Direct-Mail Marketing

While direct-mail marketing is no longer the potent a force it once was, due to the rise of Internet marketing and the cost of printing and postage, it still remains a significant marketing tool.

A successful direct-mail marketing campaign can be traced to a well thought out campaign, the use of a quality, well-targeted mailing list and a carefully conceived and designed mailer. It's not for every campaign, but when properly applied it can have a significant impact and be worth the investment.

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Print Advertising

Integrated Marketing Solutions

We do more than design websites and create Internet marketing campaigns, we create conceptual solutions in the form of print based marketing collateral and advertising campaigns, which includes newspaper and magazine ads.

Our goal is to provide small companies and professionals with the same integrated marketing and design solutions that a large advertising agency would provide its clients. Because, why should the big boys be given all the resources?

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